This video ad increased my engagement by 238% over images. I’ve run a lot of facebook campaigns with images. I already know that video ads work because I find myself scrolling through the images in my Facebook feed, but pausing on videos. Recently I’ve been testing out a video and the results were staggering.
My post engagement shot up over the previous day. I’ve concluded that images ads are too boring. They don’t engage the viewer like a video. With a video, you have sound, captions, and moving visuals that will, more likely, leave an impression on the viewer. The video connects to your audience on more levels.
I’m already thinking about several different video ideas that I can do for my clients. Some of them are sales related and some are not. The applications are endless.